Can Planet Fitness Be the Next 10X Stock in Health & Wellness?

Inside the Franchise Engine Powering Planet Fitness’s Long-Term Growth

Eternal life has long been the hope of many human beings. While modern medical breakthroughs have extended our lifespans, they still fall short of pushing us beyond the 120-year mark—though Japan alone boasts over 50,000 centenarians. The desire to live longer, healthier lives resonates with both young and old. While genetics and a balanced diet are essential, exercise remains one of the most powerful tools for maintaining long-term health and vitality.

In the United States, the health and fitness industry is well-established, ranging from exclusive, high-end wellness clubs to more accessible, budget-friendly gyms. On one end of the spectrum, you have facilities like Pro Club in Washington State—a luxury fitness center offering everything from swimming pools and basketball courts to yoga classes and even cosmetic procedures like Botox. Memberships here can run as high as $265 per month. On the other end, Planet Fitness represents a more affordable but still high-quality option, focused primarily on weight training and general fitness.